Techstars Tokyo · 2026 cohort

Population health intelligence, on real-world data.

PickUp Analytics turns wearables, EHR records and public-health datasets into cohorts, risk scores and answers — in plain English. Built for researchers, insurers, pharma and health-tech teams who need rigour without the wait.

NHANES · BRFSS · Fingertips connectors HIPAA & SOC 2 aligned Wearables via Terra API
The platform

One workspace from raw data to defensible answer.

PUA bundles the boring infrastructure — connectors, ontology, cohort logic, disclosure control — so your analysts can focus on the question, not the plumbing.

Map & Ontology Explorer

Visualise every profile geographically, drill into health metrics, and edit your ontology in OWL when you need to.

Cohort Wizard & Table 1

Compose inclusion/exclusion logic visually, preview matches in real time, and export a publication-ready Table 1 in CSV, XLSX or PDF.

Salveo Score & Risk Models

Composite A–F health grade plus overtraining, cardiovascular, metabolic, sedentary and cognitive-decline risk models with feature-level explanations.

Ask PUA

Plain-English queries powered by SQLCoder. Every answer ships with the generated SQL so you can audit, copy or refine.

Agentic Workflows

Describe a multi-step study in natural language; PUA's planner agent decomposes it, runs the steps, and returns a structured report.

Connectors & Data Hub

NHANES, BRFSS, Fingertips, HRIS, Terra-aggregated wearables, and your own CSV/Parquet uploads — unified by a shared ontology.

How it works

From import to insight in four steps.

No data engineering team required. Most customers are running their first cohort in under an hour.

1

Connect

Plug in public datasets, Terra-wrapped wearables, or upload CSV/Parquet. PUA maps fields to the ontology automatically.

2

Define

Build a cohort with visual rules. Save and version definitions for reproducibility.

3

Analyse

Generate Table 1, run risk models, ask questions in English, or trigger an agentic workflow.

4

Export

Disclosure-controlled CSV, XLSX or PDF. Share dashboards or embed widgets via signed URLs.

Who uses PUA

One platform, four serious workflows.

Every persona gets a tailored Mission Control with role-relevant quick actions and dashboards.

Researchers

Reproducible cohorts

Build, version and share study populations. Auto-generated Table 1 with disclosure control.

Insurers

Risk & cost utilisation

Salveo Score plus condition-level risk and projected cost utilisation by region and segment.

Pharma

RWE & trial feasibility

Real-world evidence on prevalence, comparator cohorts and feasibility checks before recruitment.

Health-tech

Embedded analytics

SDK, REST API, and embeddable dashboards so your product ships population-health insight on day one.

Trust & compliance

Built for regulated health data.

PUA ships with HIPAA deployment topology, SOC 2 Type I control mapping, BAA template and a Data Processing Agreement out of the box. Disclosure control is on by default.

HIPAA-aligned deployment SOC 2 Type I runbook Row-level security audited BAA & DPA templates Disclosure control by default

Want a guided walkthrough?

Tell us about your dataset and your question. We'll send a 20-minute Loom or schedule a live demo.

Email support@pickupandplay.org Book a slot